development strategies and marketing plans. Social Media is continually changing, making it impossible to
have a perfect Social Media presence, however we at Piedmont Avenue Consulting (www.PiedmontAve.com)
have scored and tracked hundred’s of businesses to measure the strength of their Social Media Presence.
We calculate a business’ Social Media Score to determine the impact of its online efforts and identify which
areas are most effective and which could use the most improvement. To do this, we have identified 9 key
areas in which a business or organization can use Social Media for clear measurable results.
Key Area of Social Media Examples (will vary by industry)
1. Website Google Ranking, WordPress, SEO/CRO Google
2. Online Directory Local/Maps, Yahoo Local, CitySearch
3. Review Sites Yelp, Zagat, Chow
4. Social Networks Facebook, Linkedin
5. Micro Blogging Twitter, Friendfeed
6. Rich Media Youtube, iTunes, Flickr
7. Mobile Apps Urbanspoon, Yelp
8. Industry Specific East Bay Express, Diablo Magazine, Sunset
9. Event Promotion Meetup, Zvents, Eventful
For each Key Area we’ve identified, we have developed detailed, industry-specific criteria on which we
base our scores and track our client’s. These criteria include questions such as: How often is the
business Facebook page updated? Are there photos on the Yahoo Local page? Has the business been
featured in any local or national media? Are consumers given an avenue to provide reviews?
On a 900 point scale (100 possible for each of the 9 key areas) the average total score for the businesses
we have scored is only 285, indicating a HUGE amount of room for improvement and how underutilized
the Social Media marketplace is. With this data we can better understand each client and their current
marketplace, including when and when not to use Social Media.
Piedmont Avenue Consulting is a San Francisco Bay Area based business consulting and marketing firm
who creates brand awareness, strengthens customer loyalty, and increases lead generation through
leveraging new technologies and streamlining business processes. If you have not done so, request your
Social Media Score today, along with a complimentary review session.
