For some reason, many people in the online marketing world seem to think that email marketing is dead. While there were many other marketing methods that have been introduced over the last few years, they have not rendered email marketing completely obsolete. Here are 3 ways small businesses can benefit from the power of email marketing.

1. Cost Effective

Email marketing is bar none one of the most cost-effective marketing methods online. Gathering emails can be as simple as heading to a site and putting together a list of prospects. You can also capture emails and send thousands of emails in a fraction of the time and money you would with traditional methods. An auto responder subscription can cost as little as £30 per month and provides excellent value for the money. There is no other way you can reach such a massive targeted audience than with email marketing.

2. It’s Simple

Some people may be intimidated at first by the idea of email marketing, especially when they’re unfamiliar with the basics. But email marketing is also one of the simplest marketing methods out there. The most complicated part is formulating the right email messages for your campaign, but even that can be simple for someone who’s an expert in their field. And if all else fails, you can always hire a third party to write your messages for you. You can automate the whole process by setting specific time intervals for messages to be sent and sending blast messages is a simple as pressing send on an email.

3. It Can Help You Strengthen the Bond Between You and Your Audience

Building brand loyalty and trust is an essential part of doing business online, and it is one of the biggest challenges online marketers face. However, this is an area where many businesses struggle. Sending regular, helpful messages to your list is one of the best ways to build a solid relationship with them. As long as you focus more on delivering helpful content than on blatant self-promotion, your audience will start seeing you as a real source of useful information and less like a marketer. They will then be more likely to respect your opinion and follow your recommendations.

All that support and trust will come in handy if you ever decide to launch a product in the near future. Your loyal following will be more than likely to buy from than a competitor who didn’t put the same effort in their marketing campaigns. Brand trust and loyalty is something multi nationals are paying millions of dollars to do, you can do the same with nothing but a simple auto responder.

As you can see, email marketing has tons of great benefits that should not be overlooked. It offers a great way to reach your audience for less, is extremely simple to implement and is one of the most cost-effective ways to build awareness about your brand and products.

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