There are plenty of obstacles that can prevent your e-commerce business from realizing the level of success you had hoped for. While some may be out of your control, such as the state of the economy and market trends, there is plenty that is in your control and that can be manipulated by you. One factor that can really play into how successful your business will be is brand awareness. Without brand awareness, your business won’t garner the level of customers that you are aiming for.
So, how can you boost the company’s brand awareness? Here are four actionable tips you can use right now.
Get Active on the Social Networks
First things first, if your company hasn’t yet embraced social networks, it’s time to change things. Becoming active on all the big social network platforms such as Facebook, Twitter, and Instagram provide companies with a way to interact with customers in an engaging way. Make it a habit to not only post on a regular basis but to also engage with as many people as possible and in real-time.
As for what to post, the focus should be on quality content that is relevant to your brand, interesting, has some sort of hook that pulls people in, is informative, and can also be entertaining. This is the chance to give your brand personality.
Hold a Flash Sale
Another tip is to hold a flash sale. A flash sale is a special promotion or discount that is available to customers for a limited amount of time. The idea is that you are able to sell a large amount of inventory in a very short timeframe.
The goal, of course, is to attract new customers who you can convert into becoming loyal, repeat customers. At the same time, the flash sale creates buzz and excitement, which gets people talking about your brand in a positive way – thereby increasing brand awareness.
Consider Using Influencers
Another great way to boost awareness of your brand and your products is to team up with influencers. Influencers are big in the social media networks and can have followings in the millions. If they use your product, give it a glowing review, and showcase it on one of their networks, you get immediate exposure to an audience you may not have been able to connect with on your own.
These influencers already have trust built with their audience, so when they are using an item that they enjoy, their audience trusts that review.
Start a Referral Program or Incentive
Another tip is to start an incentive or referral program. Encourage your existing customers to reach out to their own network and share your company information. You can offer a sales code or promotional code that will reward your existing customer for bringing in a new client if a sale is made.
It’s a Marathon Not a Sprint
When it comes to boosting brand awareness, remember – it is a marathon, not a sprint that will get the job done. It requires ongoing and consistent efforts in order to see a difference.