If you’ve recently set up a business, you may feel overwhelmed by the idea of promotion. With so many channels and methods to market your business, it can be difficult to determine which ones are best for your unique needs. To help you out, below are five ways to promote your business in 2021.
Generate a Google Business Profile
Creating a Google business profile is vital, especially if you want to be found and noticed. This is because Google also functions as a small business directory, providing information about the location and services of various companies. Setting up a profile is free, and it means that you will not only show up on Google maps, but also in the local search results. Another bonus of Google Business is that customers can leave ratings of your services, which will help promote your business even more.
Use Call-to-Actions in Your Email Signature
Many people underestimate the power of the email signature. If you are in contact with customers and clients on a regular basis, you can promote your brand and make it memorable by using call-to-action buttons in your signature.
This can take the form of social media buttons or a button on your company banner that asks the viewer to download something. Whatever it is you want to draw attention to, email signatures are a powerful way of introducing and promoting your products and services. If you need help setting up a professional signature, using email signature software can help you design and implement the right one for your business.
Leverage Social Media
This tip gets shared a lot, but its importance cannot be underestimated. If you are a business, then having a presence on a variety of social media channels will not only help you get noticed, but it will also generate engagement. Social media also allows you to directly connect with your customers so you can find out more about what they want and need. If you’re new to these platforms and what they, it’s worth conducting some research as they all serve different purposes.
Start a Blog
If your business has a website (and it should), it’s also a good idea to add a blog page. Not only does this allow you to demonstrate your authority on subjects relevant to your business, but regular high-quality content will also boost your search engine optimization (SEO). Blogging is a great way to build community and generate more engagement with your customers, especially if you open your blog to guest writers. By hosting different writers, you expand your expertise and your potential network.
One of the biggest issues that businesses run into when they first start promoting, is getting lost in the digital world. Perhaps you’ve set up your website and you’ve been actively promoting, but you haven’t developed much following yet. This is potential because you haven’t optimized your SEO and developed keyword strategies that enable your business to be found when customers do a search. In this case, it can be a good idea to incorporate ads into your promotion strategy.
Google ads, for example, will enable you to send targeted ads towards a specific demographic of people. These ads will show up at the top of search engine pages and will direct users to your website. Ads can be complicated to set up at first and may require some trial and error, but there are tutorials that can help.