Customer service is everything. A happy customer is one that is more likely to refer you to their friends and to make repeat purchases. Customer service, however, is more than ensuring that the customer has a smooth experience. It means understanding who your customer...
There are no guarantees in life and no guarantees in business. A seemingly great ad campaign can gain massive backlash from the public. A new product could fail spectacularly in the markets. This happens because you cannot assume that your opinions will translate to...
Any beer aficionado knows that nothing beats the relaxed atmosphere of a tap room, the smooth aftertaste of a specialty brew, and the individuality that encapsulates microbreweries. Not only do boutique breweries offer much more variation than run-of-the-mill,...
Quite simply, no business exists on its own. It takes a whole team of hardworking employees, management, suppliers, couriers (if you deliver your goods), outsourced consultants, fellow businesses, and more, to succeed. Regardless of niche or sector, a business needs...
What is the best way to respond to bad reviews? Bad reviews are inevitable and once a bad review is posted this can taint your company’s reputation. Did you know about 92% of consumers now read online reviews, and 75% of the consumers say positive reviews make them...
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