So, you’ve launched your business, and you’re starting to see conversions. You’re delighted that things are rolling and there’s a demand for your services.
However, your work doesn’t end there. If customers aren’t receiving a positive experience or feel like they don’t connect with your brand, you’ll have many one-time customers. You may need to boost your engagement strategies to build customer loyalty and see returning faces.
Check out our complete guide on ways to improve your customer experience right now.
In-Store Solutions
Create a comfortable environment
You want your customers to enjoy being in your business so that they are excited about coming back. Luckily, there are plenty of ways to spruce up your facility without breaking the bank. For example, getting regular aircon services is an affordable way to ensure a pleasant indoor climate with clean air.
Furthermore, remember that small details like decor and free amenities go a long way. For example, comfortable chairs and couches in the lobby with free water upon request can make your company memorable.
Be Accessible
Not only is accessibility a legal requirement, but it is also a way to set your business apart from the rest. Going the extra mile can show your clientele that you truly care about all customers and their needs.
Here are some suggestions to boost accessibility:
- Keep walkways clear and wide
- Use high visibility signs
- Ensure ramps are clean and easy to find
- Be prepared for multiple languages and alternative methods of communication
Professional, third-party, inclusivity training can also be a huge help in becoming more accessible for everyone.
Crafting an Engaging Online Experience
In 2021, all businesses need a website that’s engaging, informative, and organized. When designing your website, keep these aspects in mind:
Choose a Memorable and Simple Address
Be intentional about the URL for your website. It should contain the name of your business while also remaining short. If your company has a longer name, consider a recognizable acronym.
Focus on High Speeds
No one wants to wait for pages to load. In fact, most people only have an 8-second attention span, so it is not likely for someone to wait very long at all. Keep videos, gifs, and animations to a minimum, as they are notorious for bogging down websites.
Craft Easy to Navigate Pages
Simplicity is key to an easy to navigate website. While search bars are a good idea, they are not something to rely on. Instead, think about page organization first.
Three Universal Strategies to Live By
Whether your company operates in person, online, or both, there are a few commonalities to boost customer loyalty through experience.
Create Connections
Customer service is absolutely crucial for loyalty. Plus, it is easy to make your services memorable.
Remember that demonstrating effort makes all the difference. Focus on building relationships with your guests. Not only does this help build trust, but it also creates a sense of community and feeling seen.
Deliver Promptly
Time seems to be the most precious commodity these days, so to keep your clients coming back, be respectful of their time. Speed does not just refer to how fast your customer gets what they came for.
It also applies to how quickly they meet with an employee, receive communication, or get a follow-up appointment. If circumstances slow down the process, it is a good idea to stay in communication with your clients to keep them up to date.
Always Offer a Solution
Sometimes problems are inevitable. Whether it is the customers doing or the company’s mix-up, it is the employee’s job to develop solutions. The last thing they want to hear is, “No, I’m sorry. There’s nothing we can do.” It’s not helpful and gives the impression that your representatives have no investment in their best interests.
Instead, the best way to handle a problem is to have multiple solutions ready to go for the customer. That way, they can choose which is most ideal for them. The representative should offer active feedback that makes the customer feel like something was done to address the problem.
While problems themselves may dampen the experience, always remember that the way they are handled can more than make up for any flaws in the experience.
Bottom Line
One company’s products and services are often not enough to grow a loyal customer base when there are plenty of competitors to choose from. Customer experience, on the other hand, can set one company above the rest and persuade people to keep coming back.
Keep these pointers in mind when designing your store, facilitating a digital experience, and engaging with new potential customers!
