Demand is up in the cannabis business and during these challenging times, many states have considered cannabis an essential business. The number of dispensaries is growing rapidly in the San Francisco Bay Area so it is vital for your cannabis business to expand their online presence. Here are some ways in which your cannabis business can grow online:
1. SEO Blog Articles
Creating SEO blog articles for your San Francisco Bay Area cannabis business can help direct traffic toward your website. When you are writing a blog article for your cannabis business, make sure to include keywords that people would search when looking for cannabis retail (ie. marijuana, dispensary, cannabis, etc.). By including more SEO words, your cannabis business will rank higher on Google search.
2. Social Media
The target market for cannabis in the San Francisco Bay Area is very active on social media platforms. Therefore, your cannabis business should be active on social media platforms such as Instagram, Facebook, Twitter, LinkedIn, etc. By posting on these social media platforms, potential clients will think about your cannabis business and remember it when they want to purchase cannabis. One way to make sure that your cannabis business is actively posting on social media is to create a social media calendar. Consider creating a social media calendar on excel and map out pictures and captions for every day of the month; This way you can stay organized and not forget to stay active on your cannabis business social media platforms.
3. Google, Yelp, or Facebook Ads
Because of the exponential growth of cannabis businesses throughout the San Francisco Bay Area, it is essential to find ways to make your business stand out amongst the others. Research the different options for advertising your cannabis business and pick the option that best suits your business. There are many different types of ads, such as Facebook, Google, and Yelp ads, and each one can help your business expand its online presence. When deciding what form of advertising to use, consider your business and its target market (who you are trying to sell to).
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