AI is not a trend that marketers can ignore anymore. It has become an advanced technology that has revolutionized digital marketing. Customers expect businesses to interact with them in a personalized and targeted manner. And the competition to reach customers in...
In today’s competitive job market, having a strong set of business skills can set you apart from others. Whether you’re looking to climb the corporate ladder, start your own business, or simply want to improve your professional capabilities, enhancing your...
Customer engagement is not just a buzzword for startups. In fact, it can be the lifeline you need to sustain. Did you know that high customer engagement can increase your revenues by 23%? That’s a good reason for a startup to go the extra mile to foster...
Photo by Mohit Marwaha: Pexels Beginning a start up business always offers challenges. If you are working on opening a sports bar or restaurant, you can learn from the approach that sports teams and promoters take: decide to whom you are appealing, design ‘content’...
Starting and running your own business is as rewarding and exciting as it is challenging. There are plenty of things to look forward to, such as being your own boss, perhaps even giving others work opportunities, and being able to flex your creative freedom. On the...
In so many ways, smaller businesses have different needs than large ones. That’s especially true when it comes to building a base of new customers. For owners, the wisest path is to develop a targeted strategy for marketing and promotion. No matter what you...
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