Piedmont avenue consulting, inc.

Construction Marketing Consulting

Create brand awareness, strengthen customer loyalty and generate new opportunities


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Piedmont Avenue Consulting Inc.

Construction Marketing Consulting

Piedmont Avenue Consulting, Inc. is a business development and marketing consulting firm that works with businesses of all sizes to design creative marketing strategies and initiatives to create brand awareness, strengthen customer loyalty, and increase lead generation by leveraging new technologies and streamlining business processes. 

We work with construction companies and associations, engineering companies, and architects to provide creative insights with measurable results!


We have more than 20+ years of experience providing our multi-industry consulting services to help organizations grow their businesses.



Forward Thinking

We favor forward-thinking taking into consideration strategies that will help you overcome obstacles in the short and the long term.


Skilled Team

We are a team of professionals that possess expertise in multiple skills and a broad understanding of business leveraging technologies.


Schedule your Free Consultation Now

Check our availability and we can talk more in deep about how we can help you grow your Construction business!

Construction consulting professionals

What we do

Our approach

We bring a comprehensive approach to enhancing new and existing construction businesses by advising on business planning, go-to-market planning, marketing and sales strategies, product branding, and technology integrations enabling our client’s business to grow new customer bases quickly and retain long-term relationships.

How we do it

We teach and transfer our skills in brand formation, business expansion, lead generation, event management, technology implementation, website enhancement, customer outreach retention through social media and email marketing, and more to our clients.

Who we work with

David and his team advise clients including construction professionals and associations, architects, and engineering firms on leveraging technology for creative initiatives from strategy through implementation.

our process

Our consulting and marketing services for the construction industry are based on offering new ideas and encouraging creative initiatives. This process involves providing focused feedback with a plan of action to achieve ultimate success. We take a direct hands-on approach and guide clients to ensure the business and marketing strategies are completed quickly and efficiently

what to expect

We we look forward to working directly with our clients to achieve your desired outcomes in a timely manner. We introduce clients to the different resources that will expedite processes or increase business growth and marketplace presence. This includes introducing clients to our vast network of professionals, strategic partners, and other services that the client will receive at discounts because of our relationship

What we do

Our Solutions

Brand Awareness

Design creative marketing strategies and initiatives to expand brand awareness and be easily recalled by your customers.

Lead Generation

Build and implement a strong strategy to attract potential, new, and returning customers to your business.

Customer Loyalty

Strengthen your customer loyalty efforts both with traditional methods and by leveraging new technologies.

Event Marketing

Promoting your brand, product, or service by organizing, hosting, sponsoring, or attending events.

business bookkeeping

We partner with local expert bookkeepers and accountants to provide our bookkeeping services 


Public Relations

Enhance your public relations by allowing us to create greater marketplace awareness for you.

Our wealth of knowledge is

Our most valuable asset

To many of our clients, we are seen as their Chief Marketing Officer or Director of Business Development and Partner Relations. Like any executive officer, we do not focus purely on marketing, sales, or social media. We look at the entire business with our over 20 years of experience working with professionals and organizations within the construction industry. Because we are not your employee, we are able to bring an outside perspective and are paid in a manner that reinforces this. In addition, we have worked with a diversity of organizations and owners across all industries, started countless businesses (including several of our own), and dramatically grown, saved, closed, and correctly sold businesses. This wealth of knowledge is invaluable, and clients are paying for an expert with the skills and experience to teach them best practices for their business and what business to avoid. Therefore, we are very selective in choosing the clients we work with, and we spend enough time during our intake process asking the hard questions to best understand your goals and commitment. We typically work with clients for over a year.

CEO, Founder & Chief Consultant

David Mitroff, Ph.D.

Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com) was founded by David Mitroff Ph.D., to meet the growing needs of the consulting relationships he has built with organizations and business owners in the San Francisco Bay Area and beyond over the last 20 years.


Dr. Mitroff has held numerous consultative sales and technology positions, along with co-funding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and health care.

Business Growth Strategist

His extensive education includes a Doctorate Degree, Masters and Bachelors, in Clinical Psychology with additional coursework in law and business administration, providing a foundation for excellent critical and analytical thinking and business strategy.

Keynote Speaker

A sought-after speaker and workshop leader that inspires individuals and organizations to think differently through his keynote talks on a wide range of topics including Business & Entrepreneurship, Leadership, Branding, and Innovation. Through his consulting, lectures, training, and keynotes he has educated more than 25.000 business owners.

Media Expert

David has been a featured media expert on numerous business and marketing issues: on tv (NBC Bay Area), radio (KGO), in magazines (San Francisco Magazine, California Lawyer, Forbes, Entrepreneur, and Inc.), in newspapers (San Francisco Chronicle, Oakland Business Review, San Francisco Business Time, and the Huffington Post).

College Instructor & Google Mentor

Dr. Mitroff is also an instructor who teaches entrepreneurship and marketing course at University of California Berkeley for the International Diploma Program and is a Google Mentor for the Google for Startups Program.

Our Team

Grabriele Grande-Edralin

Marketing and Operations Manager

She is a business graduate who concentrated in marketing and minored in statistics at the University of the Pacific. Gabriele is interested in developing creative and inventive strategies to help clients make smarter business decisions.

Bruce Jobson

Human Resources Consultant

Bruce Jobson, MBA, SPHR is a Human Resource Consultant. Bruce is a versatile executive with extensive experience covering all aspects of human resources. He is a pragmatic leader with a proven ability to tackle challenges head-on and execute sound business decisions.

Greg Applehof

Product and Retail Go-To Market Consultant

Entrepreneurial, Senior Executive with over 20 years of experience leading emerging consumer technology companies on brand and sales strategies including capital raise, organizational development, and growth plans as CEO, President, or SVP Sales and Marketing.

Baba Afolabi


Baba is a passionate, experienced business advisor with extensive experience in multiple industries with an MBA in Business Administration. As a business development strategist who has directed and led small businesses, he is highly motivated to help people grow their businesses.

Gera Rivkin


Gera is a strategic, visionary, and collaborative business leader who creates and executes strategies that achieve aggressive revenue and profit goals. He leverages his expertise in the full product life cycle to take innovative products from inception to global market success in highly competitive environments.

Anand Patel

Hospitality Consultant, Hotelier

Anand Patel is a Hospitality Consultant with Piedmont Avenue Consulting, Inc., as well as a Hotelier in the San Francisco Bay Area, California. He has also served on the advisory board of several hotel organizations and owned and managed properties in other markets including Orlando, Florida.

Construction Industry related

Customers we’ve worked with

ben & Jerry San Francisco
Orange Theory Fitness
hospitality Consultant
Luxe Valet
Oxford Sunnyvale
San Mateo Law Firm
Passage Nautical
Robotics For Fun
United contractors
Winery Marketing Consultant


  • Not serving your customer’s need as best as you can
  • Having trouble reaching your target audience
  • Not creating enough brand awareness through an online presence (social media)
    Setting the wrong priorities/goals
  • Wish had an effective customer loyalty program to increase return customers
  • Difficulty growing your business or developing a profit
  • Frequently hear, “I have to think about it” or “I’ll come back” or “Maybe”
  • I’m not effective at creating a business plan that is followed
  • It’s taking longer than expected to build, establish or position your brand
  • Need to increase the retention of employees and new hires
  • Can’t reach multi-dimensional growth
  • Having trouble identifying potential strategic partners or investors
  • Not creating enough buzz or word-of-mouth about you or your company
  • Haven’t created a 12-month marketing plan
  • Unclear what an effective marketing budget is for my business
  • Difficulty entering new markets and/or generating growth in existing markets
    Need to improve your sales closing rates
  • Difficulty educating clients about your products/services
  • Don’t have a systematic way to train employees properly
    Unsure if sales and marketing data is accurate
  • Wish you had an effective Customer Relationship Management (CRM) system
  • Not creating the level of customer satisfaction you desire
  • Relying solely on referrals for business
  • Difficulty managing your reputation
  • Need to improve access or ways to leverage technology
Why Is Marketing Important for Your Business?
Working together

Timeline and Framework

We value and pride ourselves on having lifelong relationships with our clients and a large part of our business is ongoing consulting with our current clients and overseeing new initiatives for continued growth or to resolve issues as they arise.




The first step of our consulting relationship is to complete the Comprehensive Assessment – Develop the Strategic Roadmap, which sets the framework for the next twelve months of consulting services. We typically work with clients for a year or more.

With this Roadmap we establish clear client goals and work together on specific objectives with outcomes and timing, contributing to client success. In addition to ongoing advisory services for business growth or assisting in resolving business issues that may arise, we typically identify 2 to 3 larger initiatives and then work together to see them completed and add new initiatives. Our online project management system, Monday.com, is also available to the client to share documents, project details, and logins.

Working together

Client testimonials

David conveys the information in an easy-to-follow manner that resonates well with the audience. I would definitely hire (and recommend him to others) again!


David is a professional in every sense. He has a good business skills and am not surprised by his success. David’s best quality is his vision; he has the ability to step back and see the big picture. I would recommend David to anyone.”


David and his team are fantastic! They are creative and have initiative. They have opened my eyes to the possibilities and put me on the path to the next 10 years in my career. Highly recommend!


Other practice areas

Business Consulting

All industries

Restaurant Consulting

New and established restaurants, franchises


Hotels, B&B, Boutiques, etc.

Law Firms Consulting

Law firms, Paralegals, MCLE programs

Construction Consulting

Constructions, Architects, Engineers, etc.

level up

Executive Coaching

your goal

What does it take to reach the next level? What is your next step to success? Most professionals have the skill set or have a team to support them with the skill set they lack; how do you leverage these skills set? How to take your leadership skill to another level to reach personal and professional success?

Having a business executive coach allows businesses and executives to learn and grow whether it is personal or professional development

we can help

Piedmont Avenue Consulting provides executive coaching services to help you set-up your mindset and help you become a leader your employee look up to.

We have worked with businesses and companies of all sizes in San Francisco and Bay Area to expand marketplace presence with creative business development efforts. We have integrated new technologies and performant systems into their Bay Area business and conducted 200′s of business workshops.

Contact Us

Please call us now at +1-510-761-5895 so we can best help you.

You may also schedule a call using our self-scheduling tool at http://www.vcita.com/v/piedmontave
or complete our the contact form and we will get back to you as soon as possible.


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