Fill the cavities with Effective Dentist Marketing

by | Jul 23, 2020

Owning a dentist practice in the San Francisco Bay Area is highly competitive and requires the ability to create effective marketing campaigns. Dentistry is also stressful, due to conducting procedures on fearful patients, client management, keeping up with the books. To be a dentist you have to be a licensed practitioner who is highly skilled in the prevention, diagnosis, and treatment of diseases, injuries, and malformations of the teeth, jaws, and mouth and who makes and inserts false teeth. It also requires a working knowledge of medicine, physics, materials, and artistry. Strategizing and implementing marketing campaigns can be a rewarding investment. 

Working with a Dentist Marketing consultant will assist you with Planning out your objectives will give an overall understanding of how you want your marketing campaigns to carry out to prevent burning out. Knowing your target audience is where they are located, their demographics, and the long and short term goals. Creating a Twelve Month Marketing Calendar by creating a calendar will map out your entire year of promotion. By mapping out the calendar with your marketing dentist consultant, it helps you know when to blog, send out an email newsletter, go to conferences, and meet with people. If you have any questions feel free to contact us to speak with one of our dental marketing consultants from Piedmont Ave Consulting Inc. It really helps you budget your time by making you pick three to five things that you’re going to do over the course of the year. By mapping out your marketing objectives, understanding your target audience, and understanding goals will assist you in lowering your stress levels and increasing the number of times you smile. 

Channel Options

Website: Is the foundation to all marketing campaigns

    1. Wix
    2. Squarespace
    3. Godaddy

Social media

    1. Facebook
    2. Instagram
    3. Twitter

Email or messaging platforms

      1. Robly
      2. Mail Chimp

Content marketing (with an SEO focus)

PPC: Pay Per click Advertising

Non-financial metrics

Dentist practices non-financial metrics are creating more brand awareness and or measuring customer satisfaction by how happy people are.

Financial metrics

Financial metrics are all about whether or not you’re making money. What is customer lifetime value? How much does the average person pay you?

New Age Marketing Metrics: 

New Age Metrics calculate the reach, impressions, and interactions that your campaign that your marketing campaign has done. How many visitors does your website receive?

Looking for a local expert for your Dentist Practice? Thinking of Opening a Dentist Practice in the San Francisco Bay Area? 

Contact us today at 510-761-5895 or email to schedule a free consultation with one of our Dentist marketing consultants that are located in the San Francisco Bay Area for strategies on how to effectively market your business. Piedmont Avenue Consulting Inc is a Bay Area-based consulting firm specializing in creating brand awareness, strengthening customer loyalty, and lead generation.

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