The SF Business Times Book of Lists 2012 is an incredibly useful resource when it comes to broadening your client base in the San Francisco Bay Area. To make the process even easier for you, we at Piedmont Avenue Consulting have created this step-by-step guide to Creating an Email Blast to Generate New Business, using the SF Business Times Book of Lists.
1). Pick up a copy of the 2012 SF Business Times Book of Lists.
2). Select a page that showcases several potential leads, such as top solar companies, top construction companies, or whatever might be relevant to your business.
3). Looking over the list of 25 businesses, identify any contacts that one of your employees might know, and record their information into a Google Spreadsheet or other Excel file.
4). Upload the contact information to SalesForce or another CRM program, so that all interaction with each lead can be tracked.
5). Create case studies of previous clients who might be similar to the businesses listed such as solar, construction, etc. Be sure to include examples of several services provided by your company.
6). Make sure to include some of the case studies from step #5 on the company website.
7). Construct an email blast so that it displays these case studies. We think Constant Contact is a great email marketing solution, but you can choose which ever works best for you.
8). Target specific employees from the list of companies created in step #3 by emailing or calling them directly. Then, either mention the case studies of similar companies you provided services for, direct them to your website, and/or suggest a meeting or coffee break to discuss what you might have to offer them.
9). Lather, rinse, repeat.
Although we recommend utilizing the SF Business Times Book of Lists, the above steps can be used for any published list that pertains to your specific business. (i.e. 7×7 Magazine’s Best Of Guides, Diablo Magazine’s Best of the East Bay, etc.)
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Piedmont Avenue Consulting excels at helping businesses expand into new markets. To schedule a free consultation, contact us today.
