Web traffic is one of the holy grails of the online commerce game. The more you’re able to draw consumers onto your website, the more of a chance you have of converting some of them into customers, thus boosting your sales and widening your customer base. In the modern world of fast-paced commerce and distracting, attention-grabbing websites, it’s important that you’re running the right strategy to help you win traffic online. In the following three steps, you’ll learn how to go about this, boosting your brand and your profits in the process.
In truth, the curation of your SEO strategy is a long-term and ongoing process, which is about battling it out to conquer the keywords that you want to be shown on Google’s search results for. You’re trying to take keywords from other rival businesses, and you’re looking to make your website and the content hosted on it as tidy and polished as possible.
But there are some simple changes to your SEO strategy that you can enact today to draw in more traffic and steal portions of markets that you might not have been aware of before. One excellent example is in conducting Spanish SEO with the help of a specialized agency.With millions of Spanish speakers in the US, their search results pages are important for your business, too.
If you’re savvy with writing press releases, or if you know a little about how to talk to journalists about a potential scoop, then you might have some significant success writing a press release for the attention of journalists in your local area – or nationally.
Remember that, when you’re trying to get your firm mentioned in newspapers and online in journals and magazines, you need to present journalists with a newsworthy angle. It’s not just as simple as listing bullet points about your story – you need to offer a headline and a byline that is going to capture a journalist’s imagination, making them want to read more and write up your story for their publication.
Deals and Offers
Finally, it’s worth setting up some form of deal, discount or offer to help to shift stock and push more and more people onto your website. Your SEO building and your PR strategy will help to show people your website when they’re interested in your particular field or market – but you’ll get those interested in purchasing discounted goods when you advertise that you’re running a sale.
Get your promotion organized ahead of time and try to get it shown to people through traditional advertising routes, and through targeted adverts on the likes of Google, Facebook and Amazon. This way, when your promotion goes live, you’ll be best placed to make the most of the traffic and interest that it generates for your brand. Use deals and coupons, too, to get repeat custom through emailed adverts.
These three steps are all about expanding the attention paid to your brand – and bringing in more traffic to your website and social media pages.