Telehealth used to be a niche service, but it’s now taking the lion’s share of initial contact with healthcare providers. Even healthcare insurance services are starting to integrate telehealth as part of their standard packages.
This means that your marketing needs to adapt to the new standards of health care for 2022 and 2023. Telehealth services are now the go-to for a wide range of healthcare providers, and now is the time to get in on this marketing boom.
Here’s everything you need to know when it comes to updating your telehealth marketing for 2022 and beyond.
Five Tips for Successful Telehealth Marketing
Succeeding in telehealth marketing means hitting the ground running when it comes to these five best practices. Incorporate these strategies and to your telehealth marketing and you’ll be poised to succeed.
Rethink Your Strategy—The Healthcare Market Has Changed
The healthcare industry has been rapidly evolving over the last few years. We’ve seen massive changes across the board and telehealth has been at the center of everything.
Your marketing strategy from a few years ago needs to be updated. Healthcare patients are looking for new services and new information.You’re more than likely to encounter customers looking to find out if private medical insurance covers medical marijuana, as you are patients searching about Covid vaccines.
This means doing fresh demographic analysis to find out how your telehealth marketing strategy needs to pivot. Look for new angles, under-covered territory, and update your existing online presents to reflect this changing landscape.
Build SEO and Organic Presence Online
Even though the health care landscape has changed rapidly over the last few years, there are some best practices for digital marketing that remain the same. These include SEO and organic online marketing.
Search engine optimization makes sure that your online presence is ranked highly by search engines like Google. One of the biggest changes that’s happened over the last few years has been the introduction of YMYL into SEO standards.
YMYL stands for “your money or your life.” It’s a stricter set of standards that search engines are applying to any content that could impact the financial or medical well-being of search engine users.
Telehealth, medical care, and health insurance are some of the biggest industries that have been impacted by the YMYL standards. You’ll need to have a much more professional SEO presence that utilizes experts, trusted sources, as well as responding to other changes in the industry.
Leverage PPC and Paid Ads
One of the most impactful ways that you can get new lead generation is by leveraging pay-per-click advertising and other paid ad placements.
Telehealth companies often overlook the potential of pay per click advertising. Here’s a quick, and basic, strategy that you can utilize to get great results from paid advertising today.
Utilize paid advertising to overcome gaps in your organic online presence. If you’re an existing health care provider, or healthcare insurance company, you can utilize PPC advertising to boost results for your telehealth services while your organic marketing catches up.
Update Your Existing Marketing
Let’s check in really quick how your brand awareness is doing.
Does your existing marketing reflect where your telehealth company is today or is it starting to look a little out of date?
One of the biggest impacts you can have for your overall marketing presence is to update your existing marketing. This includes everything from updating logos to improving and refining your SEO. Your existing marketing is a built-in resource that you can leverage, but it needs to reflect both where your company is today and where the industry is heading.
Integrate Existing Marketing Funnels
The last marketing strategy that you can utilize to improve your telehealth business is to integrate your telehealth services into existing marketing funnels.
This can be especially impactful if you are an established health care insurance company or other medical provider. You likely have marketing funnels, traditional advertising channels, and built in marketing resources for your other products and services.
You can integrate your telehealth services into these existing marketing channels. This could include referencing telehealth during an advertisement for other services for reminding your customers that you’re now offering telehealth as a standard option.
Don’t hesitate to utilize what is already successful to boost the presence of your telehealth services.
The Biggest Telehealth Marketing Tip for a Strong Start
We should take a moment to highlight the single most important thing that telehealth services can do when it comes to their marketing. This applies across the board, whether you were in the healthcare insurance sector or you’re a primary provider.
We see a lot of healthcare companies launch their telehealth services in full force. This might seem like a good idea, but it actually skips on the potential of small-scale testing.
You should test your telehealth services with a core audience before going to go by image. This lets you work out the kinks in your system, both in terms of the technology you are utilizing as well as onboarding your team to these new services.
This also means that you’re going to have strong public relations from the get-go. It’s much harder to work backwards from a rough launch than it is to start off right to begin with.
Wrapping Up Telehealth Marketing for 2022/2023
It’s hard to think of an industry that’s changed as much as health care over the last several years. The biggest shift has been the focus on telehealth. Everyone from healthcare providers in the insurance sector are looking to integrate telehealth into their marketing and overall business strategy.
Follow these tips and best practices and you’ll be poised to have your telehealth services at the front of your marketing for 2022 and 2023.