Running a business requires entrepreneurs to pay close attention to what they are doing at all times. There are numerous factors to consider when it comes to being successful, and given that it is a life-dream for many business owners, the work never ends. This article is here to shine some light on what the steps for financing your business are, given that the flow of money is one of the most essential components of a company’s efficiency. It is not hard to imagine that without money, nothing will get accomplished. You wouldn’t be able to expand, pay your employees, afford the best possible equipment and technology, among other drawbacks. If this is the case, what’s the solution?

The first step for any current or would-be entrepreneur is to take care of your own personal finances. You will need a loan, and banks will have a hard time believing in you and your idea if you have a black mark against your record. The next step is to determine what your business plan is and how you will pitch your company. Afterward, you will need to find a way to attract investors, perhaps try your luck at crowdfunding and learn how to accumulate clients that help pay the monthly company bills. For more information, continue reading.

Starting with personal finances

Whether you currently have a business or are in the process of starting one, you need to be an expert on managing your personal finances. Most importantly, would your bank see you as a risk if they were to loan you a large sum of money for a business venture? If you can’t get past this point, your company’s future is not appearing bright. An excellent first step is to pay all of your monthly bills on time and avoid getting into any debt. However, if you have been denied opening up a bank account due to your history and still wish to pursue starting a business, you can find a way around it. There are individual banks and credit unions who give people second chances, and you can read more about these on
Personal Financing

Have a business plan

Before you start thinking about investment options, you must have a good business plan set in place. In other words, the structure of your company; how it is set up and its daily operations must be working efficiently. Are your employees’ experts in their field? Do they fully understand what needs doing on a day-to-day basis? Where do you want to see the business be in one, two, even five years down the line? These are the type of questions that you must ask yourself.  

The company pitch

The next order of business is perfecting your company pitch. This is what you will use to get a loan from the bank, convince an investor, get a new client and so on. Remember: you must talk about the value behind your business idea, and why it is something everyone needs, even if they don’t know it yet. Practice this pitch and re-write it until you feel it is perfect. It may even be worth your while to start with smaller scale investors when you first test the waters with your speech. 
Financial Investors

Finding investors 

Investors are individuals that donate funds for your company, usually for something in return. If it’s a significant amount of money, they may even want a portion of the profit. These types of investors could be anyone from wealthy individuals, private firms, incubators or more. A successful outcome will require you to market your company every step of the way, thinking back to your company pitch, and to continue keeping an eye out for potential new streams of income. Networking is always important. 


Your business finances could also come from crowdfunding efforts, though this will naturally depend on how convincing you are. This method means that the public is investing in your company, and for them to do so, they must see the value in it. The most common type of business to receive this type of money is non-profit organizations, as they appeal to a higher cause. Therefore, you must evoke some kind of emotional response from people, if you want to appeal to them. 
Crowdfunding in Finance

Accumulating clients

For many companies, it is the clients that pay them for their services that also help with the overall financial wellbeing of the business. For instance, it is where some of the money to pay employees comes from. At the end of the day, it is up to the entrepreneur and the various company employees to devise a strategy for the type of clients they want to accumulate and put together the best possible presentation to win them over.
These are a few ways to finance your business, among others that may cross your mind. The most important thing to remember is that the money that goes in and leaves your business must be paid very close attention to, as it could make a difference between your success or failure.  

Do you own a small or medium-sized business? Live in our around the San Francisco Bay Area? Need help with financing your startup? Here at Piedmont Avenue Consulting, Inc. ( we specialize in helping local businesses with their marketing and overall business needs by providing real, measurable results. Contact us today!

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