Some marketing strategies still work despite the big leap to digital marketing. Strategies like email marketing, for instance, are derived from the old strategy of sending promotional emails to attract customers. Word of mouth and customer recommendations are also still the most powerful marketing instrument you can benefit from in the digital age.
Customer reviews are now considered more credible. They are known to incite higher user engagement and conversion. Reviews work the same way as word of mouth or personal recommendations, which is why they are credible in the first place. The big challenge is getting more product reviews from happy customers, and we have just the tips in this article.
Put Out Reviews
Products that are already reviewed a lot – both by customers and expert reviewers – tend to get more customer reviews in return. There is something about seeing other reviews that makes customers more willing to spend a few minutes and share their experience.
You can send out samples or work with top review sites like Extensively Reviewed to get more reviews for your products. You are killing two birds with one stone here; you’re gaining a lot of exposure while attempting to increase customer engagement and reviews at the same time.
Respond to Reviews
The way you respond to product reviews matter too. The reviews you receive won’t always be positive; even with your best efforts, there will be unhappy customers. Both positive and negative reviews are actually opportunities waiting to be seized.
Dealing with positive reviews is easier. You can thank the customer for the positive review and show genuine gratitude for the fact that the customer chose your product. It is a great way to build a relationship with customers.
Negative reviews require a bit more handling. You need to be willing to investigate the cause of the customer’s bad experience and take real steps towards rectifying the issues. With the right approach and a genuine care for the customer, you can turn unhappy customers into your most loyal fans.
Let Them Know What Platforms You’re On!
Another great way to boost the number of customer reviews is by letting your customers know you’re on Yelp and Facebook. Yes, it is that simple. Utilize other digital marketing instruments to remind customers about viewing your reputation. The next time you send a follow-up, post-purchase email, add a call to action and let customers know where they can find you.
Utilize the check-in feature or thank customers for working with you and let them know that you’re on other platforms as well. These are great ways to help with gathering feedback.
Maintaining a long-term relationship with the customers is a nice addition to an already pleasant customer experience.
These are simple tips you can apply immediately, but they are tips that can help increase the number of customer reviews you receive. Considering the immense power of genuine customer reviews, every review you get is a big boost to your digital marketing efforts.