Sometimes businesses in the service industry don’t think they need to do marketing, especially when a lot of their business comes from referrals. However, having a strong a clearly defined marketing strategy and tactical marketing plan in place will make you stand out and will put you on the track to ongoing success. Here are 3 marketing tips you can start reviewing in your business today.
Build a Brand
For every business regardless of the industry it’s so important to have a strong brand. A strong brand is important as this is what gives a company a personality. It should carry through everything the company does. Branding is much more than just a logo or a website, it touches on every area of your business including your values and is a key marketing tool.
Building a brand for those operating in service industries is just as important as it is for products. If you want people to remember your company you need to create a memorable brand that resonates with the people you are trying to target. A brand that sells shoes to older people will have a very different image and personality than a brand like Nike that’s aimed at younger people and athletes.
Create a Website
It’s no secret that one of the first things people do when they are looking for a product or service is head straight to a search engine. BigCommerce suggests that 83% of Americans do some form of online shopping. Surprisingly, it’s estimated that 46% of American businesses don’t have a website. This means they are missing out of the huge number of people that are searching online for products and services.
Ensuring that your law firm has an online presence is vital to opening up new lead generation opportunities. Once you have set up your website and done some search engine optimization tasks you should start to see results within 3-6 months as this is how long it takes Google to rank your website in the search listings. Be sure to include data capture forms so you can track how many leads have been generated from your website.
Start a blog
Once you have a website in place, a great idea would be to start and maintain a blog. This is another way to drive free and targeted traffic to your website. The great thing about a blog is that you can target keywords that are not too promotional. Writing posts about how and when to hire a workers comp lawyer will capture people while they are in the research stage. If you provide them with useful information, they are more likely to remember your website or firm and return to you when they are in need of your service.
One way to capture these people’s contact details for future follow ups is by including an email sign up on your website. If you offer people free advice or send out a monthly newsletter with tips and suggestions, they are likely to want to sign up. You will then be able to send a follow up mail at a time you think they are likely to need you, or to just keep your law firm at the front of their mind.