In the past, customer loyalty was not such an important thing to consider. There were far fewer businesses to choose from and before the internet, they would be limited to their local area. Customer loyalty came from necessity, not from a particular love of the...
Who says that direct marketing is dead? Not many who actually practice it. They have all heard the rumors that direct marketing is going to fade away, as more millennials than ever before are moving on to pay attention only to social media advertisements and the like....
Thinking about launching a startup? It will take a lot more than a great business idea to succeed, but if you are willing to put the time, money and effort in, then you have every chance to start a profitable operation. Many new entrepreneurs fall into the same traps...
Quite simply, no business exists on its own. It takes a whole team of hardworking employees, management, suppliers, couriers (if you deliver your goods), outsourced consultants, fellow businesses, and more, to succeed. Regardless of niche or sector, a business needs...
What is the best way to respond to bad reviews? Bad reviews are inevitable and once a bad review is posted this can taint your company’s reputation. Did you know about 92% of consumers now read online reviews, and 75% of the consumers say positive reviews make them...
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