marketing expert | Piedmont Avenue Consulting, Inc.

How to Design a Business Website: the Must-Haves

These days, many businesses and brands will develop a website because they think they need to have one. While this is true, they do need to; it’s a dangerous mindset to have. To invest in digital, simply out of obligation (because you feel you need it) rather than...

Direct Mail Campaigns: Junk or Not?

business, marketing, Tips, Uncategorized

Direct mail campaigns send information and marketing advertisements to people through the postal service. Marketers in the Bay Area can target the UC Berkeley campus community with direct mail pizza coupons. Communities in downtown San Francisco might have their...

Promotional Models As An Effective Marketing Strategy

business, events, marketing

One way to attract attention to a product or service is to hire a promotional model. Promotional models are a type of brand ambassador, except they do not have a long-term commitment to embody the brand or be a person of contact. A promotional model is able to use...

How To Be a Business to Business Broker

business, Uncategorized

When it comes to opening a restaurant or retail business,” location, location, location” is as important as the operation of a business. The facilitator of the buying and selling process is the business broker, a position of which is often overlooked but plays a large...

Brand Advocates; New Age Marketing

business, marketing, Tips

Are you looking for free marketing, special perks, and a steady growing base of dedicated customers? No, this is not a dream. Whether you’re looking for free and easy marketing for your start up or current business or you’re a faithful customer of a favorite brand,...