Supply chain efficiency is crucial for businesses that want to thrive in today’s competitive market. It refers to how effectively a company manages its supply chain processes, from sourcing raw materials to delivering finished products to customers. An...
Customer service is everything. A happy customer is one that is more likely to refer you to their friends and to make repeat purchases. Customer service, however, is more than ensuring that the customer has a smooth experience. It means understanding who your customer...
There are no guarantees in life and no guarantees in business. A seemingly great ad campaign can gain massive backlash from the public. A new product could fail spectacularly in the markets. This happens because you cannot assume that your opinions will translate to...
Some marketing strategies still work despite the big leap to digital marketing. Strategies like email marketing, for instance, are derived from the old strategy of sending promotional emails to attract customers. Word of mouth and customer recommendations are also...
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