The field of law is one that always seems to be robust, which is exactly why so many students choose this path. Maybe you are finishing up at a top-notch school such as the USD Law School and you’re beginning to prepare yourself mentally for what awaits. Not everyone has dreams of joining a big firm, for many graduates the dream is to own their very own law practice that they can turn into a successful firm.
If this sounds like you and you want to be sure you give your law firm the best start possible, then you’ll want to take a look at these marketing trends that can help to land you those big clients you need in order to make your mark in the industry.
One of the most successful marketing trends is one that doesn’t come off as marketing or advertising at all. Creating a blog will give you a chance to discuss various topics of interest and cases. It will start to set you apart from others and really allow you to carve a niche for yourself so you appear as an industry expert. What’s great about this tip is that you don’t even have to wait until you graduate to start your firm, you can start blogging while you’re still in school. This gives you even more time to start carving out your space in the field.
The Use of Artificial Intelligence
While it may sound a bit out there to suggest that AI is a marketing trend for law firms in 2018, that’s exactly the case. It’s not even new, as AI has been making more and more of an impact over the past couple of years. Law firms are discovering ways that AI can help them with social media engagement, chatbots, collecting data, organizing data, and even analyzing it.
Of course this isn’t likely something you can tackle on your own so it can be well worth your time to hire an outside company that specializes in AI marketing tools and techniques.
Familiarize Yourself with LinkedIn
There’s a good chance you’ve already heard of LinkedIn but now it’s time to really familiarize yourself with it. This is your opportunity to market your skills and network with a huge amount of people. According to stats, 80% of social media B2B leads have come from LinkedIn. Not only that, 45% of social media and website traffic is generated through LinkedIn. Cleary this is something you want to master so that you can take advantage of these impressive statistics.
With LinkedIn you’ll be able to chat with potential clients and leads that you wouldn’t otherwise have access to.
Make Use of All the Trends for the Best Results
Rather than just setting your eyes on one of these trends and giving it your full attention, it’s a good idea to make use of all of them. This provides you with a greater cross-section of possible leads and clients, which will in turn help your firm to grow and be successful.