“Lost Your Biggest Customer? Here’s Your Survival Plan”
It’s easy to let yourself rely on big, lucrative clients. But what happens if they ditch you? David Mitroff, Ph.D. was interviewed and featured in the March 2017 issue in Inc. Magazine in an article that discusses how to recover from the loss of an important client:...
What is a Brand Ambassador?
If you’re just getting started in the professional marketing world, you’re a college student looking to be an influence on campus, or just happen to love and be loyal to a certain brand, business, start up, or app, then you should highly consider becoming a brand...How Luxury brands market their products differently than traditional products
In today’s competitive market, real luxury brands need to find a way to connect with customers in more creative ways without loosing its cachet and mystique, but how can luxury brands distinguish themselves from mainstream brands and traditional luxury? It is all...
Direct Mail Campaigns: Junk or Not?
Direct mail campaigns send information and marketing advertisements to people through the postal service. Marketers in the Bay Area can target the UC Berkeley campus community with direct mail pizza coupons. Communities in downtown San Francisco might have their...
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