David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. David questions assumptions, offers creative ideas and encourages new initiatives from strategy through implementation. David’s wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences, and enhanced relationship building techniques.

David has held numerous consultative sales and technology positions, along with co-founding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and health care. He has an extensive educational background, in addition to professional sales training, which includes a Ph.D. in Clinical Psychology with coursework in Business Administration, Legal Studies, and Marketing providing a foundation for excellent critical and analytical thinking, business strategy, relationship building, and networking.

Dr. Mitroff is also a College Instructor who teaches entrepreneurship and marketing at the University of California, Berkeley and is a Google Mentor for the Google for Startups program. He has been a featured media expert for NBC, ABC, Inc. Magazine, Washington Post, The Meeting Professional, Hospitality Technology, California Lawyer, and more.