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Antica Trattoria – Photo credit Ruthanne Reid

A successful San Francisco restaurant marketing strategy begins with a solid restaurant concept that is continually adjusted to meet the demands of the San Francisco Bay Area restaurant market. This often includes Social Media, Customer Loyalty programs and new technology to streamline operations.

Restaurant Marketing Workshops in San Francisco

Piedmont Avenue Consulting and David Mitroff, Ph.D. have an extensive background in restaurant business consulting and restaurant marketing. This includes Dr. Mitroff conducting and hosting several business networking and restaurant marketing workshops in and around San Francisco, Emeryville and Oakland such as SES SuperMeetup in San Francisco and business networking event at Bistro Unique restaurant in San Francisco. To see a full list of upcoming events, visit

Looking for an expert for your San Francisco Restaurant? Thinking of Opening a Business in San Francisco?

Contact us today to schedule a free consulting session to review how we may be able to help. Piedmont Avenue Consulting is a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation through leveraging new technologies and streamlining business processes.

Top Award-Winning San Francisco Restaurants 

One of the best ways to improve your Restaurant Marketing is by reviewing other San Francisco restaurants marketing presence. Some of the following restaurants are good examples: Gary Danko (, located at 800 N Point St, San Francisco, CA 94109, (415) 749-2060, has been listed a One Star restaurant on Michelin Guide 2014. Gary Danko offers seasonally changing menu, including featured cheese and wine selection. With modern and classic atmosphere, you’ll enjoy elegant full course meal. House of Prime Rib (, located at 1906 Van Ness Ave, San Francisco, CA 94109, (415) 885-4605, is the place where you can have English traditional, juicy and delicious Prime Rib made with high-quality beef. Their Prime Rib is carved at your table from unique stainless steel serving carts. Boulevard (, located at 1 Mission St, San Francisco, CA 94105, (415) 543-6084, offers American regional flavors with a French influenced style. The chef, Nancy Oakes, presents decent dishes made with fresh ingredients and seafood from the bay. Foreign Cinema (, located at 2534 Mission St, San Francisco, CA 94110, (415) 648-7600, offers eclectic California-Mediterranean cuisine. Their ever-changing menus are made with finest organic, seasonal ingredients. Foreign and independent films are also screened in the outdoor courtyard.

San Francisco is one of the top 10 tourist destinations in the U.S., and has continued to be a popular location for years, with shops, restaurants, sightseeing and much more. San Francisco boasts some of the best restaurants in America that have been able to expand through hard work and growing online presence using social media marketing and modern restaurant marketing techniques.

Michelin Star Restaurants in San Francisco

As marketing consultants and restaurant marketing strategists, we are always looking at the Michelin Guide to find restaurants that embody the highest level of San Francisco marketing. The Michelin Guide San Francisco 2013 rated San Francisco’s North Beach restaurant COI (, located at 373 Broadway, San Francisco, 415-393-9000, with its 11-course vegetable-based tasting menu and the contemporary Italian restaurant Acquerello (, located at 1722 Sacramento Street, San Francisco, 415-567-5432, that serves such dishes as house made pasta with duck liver and black truffles as examples of the consistently high standards of food in San Francisco. Regardless of what kind of food your restaurant will provide, there is something to appreciate about the dedication and pervasive restaurant marketing strategies that makes a Michelin Guide restaurant deserving of even one star.

When selecting restaurants to be awarded stars in the Michelin Guide San Francisco, professional inspectors anonymously visit each restaurant and judges them on the quality of food, flavors, mastery of cooking, value of the food for the price, and especially, consistency. Whether you are a retail store, professional service provider, or restaurant owner, you can learn from the Michelin star social media marketing and service techniques, and perhaps fine one of the many restaurant marketing consultants in San Francisco to assist in your social media outreach.

How to Hire a Restaurant Marketing Consultant

There are a million different restaurants in San Francisco, and it is important to know what sets your restaurant apart from all others. Often, you will need help expanding your restaurant business and keeping up consistent standards for quality of food and service as well as customer loyalty. In the past, it was expensive to market a restaurant, but now there are many online resources and social media websites that anyone can use. Restaurant marketing consultants work specifically to help restaurants market themselves through social media marketing.

Here is our suggestions to consider when hiring a restaurant consultant:

1. Is the consultant local and know the San Francisco Restaurant Marketplace well?  
David Mitroff, Ph.D was born and raised in Walnut Creek and has owned his business, Piedmont Avenue Consulting, on Piedmont Ave, Oakland for over 10 years. Needless to say, Dr. Mitroff is a San Francisco Bay Area local consultant who is very intimate and well known about your market.

2. Does the consultant understand the latest technologies that can improve your restaurant business?
David Mitroff, Ph.D. knows well about restaurant marketing and sales tools that can enhance your business. These tools include Yelp, Eventbrite, Constant Contact and so many.

3. Has the consultant ever worked before with restaurant business?
David Mitroff, Ph.D has worked with several restaurant in San Francisco Bay Area as a restaurant consultant. Dr. Mitroff has experiences in consulting Eleve restaurant in Walnut Creek, Bistro Unique and Goat Hill Pizza in San Francisco, Fondue Fred and Yalis Café in Berkeley.

4. Does the consultant have media connection with local press such as SF Chronicle, Diablo Magazine, and SF weekly?
David Mitroff, Ph.D. has relationships with traditional media like Diablo Magazine, Oakland Magazine, East Bay Express, Contra Costa Times, San Francisco Chronicle, San Jose Mercury News, and with new media like Yelp, FourSquare, Jippidy, SF Gate, and others – allowing us to create greater marketplace awareness.

5. Does the consultant have general business consulting experience?
David Mitroff, Ph.D. is a founder and owner of Piedmont Avenue Consulting and Walnut Creek Events. Dr. Mitroff has been in consulting business for over 10 years. Dr. Mitroff is providing not only restaurant consulting, but also general business consulting regardless of size and criteria of business.

If you apply the Piedmont Avenue Consulting restaurant marketing techniques created by David Mitroff, Ph.D., you will find that social media marketing is usually the most effective way for restaurants to find more customers. Every social media page that you use needs to be tailored to your specific audience (if you have one), and must always include a paragraph about what you are all about and what you provide.

Example of San Francisco Restaurant Marketing Video

Summary of Piedmont Avenue Restaurant Marketing Services

  • Restaurant Branding & Design
  • Business Development Consulting
  • Customer Experience; Loyalty Marketing Programs
  • Brand Awareness and Positioning
  • Yelp Consulting & Reputation Management
  • Opentable & Reservation Management
  • Website and Internet Marketing Optimization
  • Managed Marketing and Email Services
  • Creative Front of Mind Customer Interactions
  • Streamlining Operations; Technology Integrations

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